25
Jun

This Ad Just Wouldn’t Go Over So Well With The Ladies

Stored in: Marketing Stuff

One of the great things about running a male-focused business is the notion that most guys just don’t take themselves too seriously. We’re not saying that men don’t want to look nice and present themselves in a great light — instead — we’re just putting it out there that more often than not men [...]

23
Jun

This Just Might Mark The End Of Civilization

Stored in: Random Observations

 
The Grooming Guys were driving to an event recently, listening to the ole’ satellite radio and overheard a radio ad for a “product offering” that just might signal the end of civilization as we know it. It’s a service so wrong , it’s really hard to fathom that someone had/has the balls to start and [...]

18
Jun

Does Selling Fragrance Online Even Make Scents?

Stored in: Product Introductions

Selling men’s fragrances online is a tricky proposition for any digital retailer. The reason is simple and transparent — you can’t smell it first — and since quality fragrances tend to be relatively pricey — few men are willing to take a gamble on something they might think stinks (literally and figuratively).
We hop into this [...]

16
Jun

I Really Was Reading It For The Articles — And So Can You!

Stored in: Press Coverage, Product Reviews

For very valid marketing reasons, salons, spas, barbershops and Grooming Lounge’s get sent a bunch of free magazines.  Many are ones we’re interested in and are excited to be able to read and offer to our guests for their perusing (i.e., GQ, Maxim, Men’s Health), while quite a few are head scratchers that make you [...]

11
Jun

Shhhhhh. Lab Series Is Here.

Stored in: Product Introductions

This is what they call a soft launch in the business.
The Grooming Lounge crew is excited to announce that Lab Series is now part of our portfolio of high-end products offered in both our stores and online.  What’s the fuss about you ask?  Well, Lab Series is kind of the “Godfather” of men’s grooming [...]

03
Jun

“Pluck You” Ingrown Hairs

Stored in: Grooming Tips

Yeah… we said it.  And we mean it.  Ingrown hairs need to pluck off immediately. The Grooming Guys from Groominglounge.com said so.
You see, for men who suffer from razor bumps, which are a result of ingrown hairs (hairs that curl back into the skin and cause a bump), sometimes getting a nice pluck is [...]