25
Jun

This Ad Just Wouldn’t Go Over So Well With The Ladies

Stored in: Marketing & Press

One of the great things about running a male-focused business is the notion that most guys just don’t take themselves too seriously. We’re not saying that men don’t want to look nice and present themselves in a great light — instead — we’re just putting it out there that more often than not men can [...]

23
Jun

This Just Might Mark The End Of Civilization

Stored in: Random Observations

  The Grooming Guys were driving to an event recently, listening to the ole’ satellite radio and overheard a radio ad for a “product offering” that just might signal the end of civilization as we know it. It’s a service so wrong , it’s really hard to fathom that someone had/has the balls to start [...]

18
Jun

Does Selling Fragrance Online Even Make Scents?

Stored in: Business Insights

Selling men’s fragrances online is a tricky proposition for any digital retailer. The reason is simple and transparent — you can’t smell it first — and since quality fragrances tend to be relatively pricey — few men are willing to take a gamble on something they might think stinks (literally and figuratively). We hop into this [...]

16
Jun

I Really Was Reading It For The Articles — And So Can You!

Stored in: Grooming Product Reviews

For very valid marketing reasons, salons, spas, barbershops and Grooming Lounge’s get sent a bunch of free magazines.  Many are ones we’re interested in and are excited to be able to read and offer to our guests for their perusing (i.e., GQ, Maxim, Men’s Health), while quite a few are head scratchers that make you wonder [...]

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