We get a ton of “cologne” questions from men and have realized that for most, selecting a personal fragrance is eerily akin to picking out a piece of jewelry. The man has little idea what he’s doing or even where to even begin… other than looking within a specified price range. This general lack of [...]
It says so right in there in the first draft of the handbook we created more than 10 years ago… “We do not use the ‘S’ word.” The “S” word, which is tough to even write given our brand position, refers to “Salon” and from the beginning, we didn’t want Grooming Lounge to function anything [...]
Sure it’s bit cliche’ as an over-the-top caricature of men’s skincare, but there’s a lot of technical accuracy and humor in Patrick Bateman’s morning grooming routine. In case you’ve never seen American Psycho — or just haven’t viewed it in awhile — enjoy the below video. Please note we only endorse his dedication to grooming [...]
This Grooming Guy has been on a tear lately trying to get into somewhat decent shape. It’s a major “work in progress” as anyone who has seen me knows, but, along the way I’ve learned of some key products that actually make exercising more palatable and enjoyable. Here’s just a few of the grooming products [...]
