The Grooming Lounge Blog

The following is an internal memo sent recently from the Grooming Guys to our great team here at the Grooming Lounge. We thought it OK for public dissemination and are hoping it provides a little insight into how we try and do business.

TO:   Grooming Lounge Staff
FR:   Mike & Pirooz
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Hope everyone is recovering from the snow and re-focused on getting back to business.  With that in mind, I experienced something on Monday at a retail business that bothered me – not a huge deal – but something we might be doing (not sure) and should be avoided. We always have to look at these little details.

It’s what I like to call the “I HAVE” syndrome.  It takes its form in a restaurant when a patron might ask for the daily specials and the servers responds with “I have a sea bass, a prime rib and a xxx.”  “I also have some great desserts.” In our business, it might take the form of saying “I have an appointment available at xxxx” or “I have a great shave cream for you”

My challenge with saying “I” is that it devalues the product and the company behind it, making it appear as if someone is a lone wolf out there, not supported by the greater entity.  Is it only this server that has such a special?  Did he/she make it herself? Is it the person on the phone who says “I have an appointment” who will be providing the service?  Of course, the answer to all of these is NO.

What other businesses should do, and we must do, is leverage our brand, company, people, etc.,  by using the “WE.”  I’d feel much better getting a product, appointment, service or lunch special from a united team of people — rather than from a Lone Ranger – the I.

-       We have…..

-       The Grooming Lounge has….

Get the picture?  No need to respond, I’m assuming we all did.  Thanks for listening.