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05
Oct
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Allow us to brag a bit if we may — not about ourselves — but about the Grooming Experts that work at our Washington, D.C. & Northern Virginia stores. Put in the simplest terms, they really are brilliant in their chosen fields.
While developing our Holiday 2006/2007 catalog, we sat down with many of these individuals to get their take on the type of editorial content the catalog should house. We wanted to know what types of lessons, tips and information today’s gentleman is in search of. During these conversations with the folks who provide the GL’s hair, skin and body services everyday, we came to realize what an amazing knowledge base they each have when it comes to their area of focus. Just as a lawyer knows his laws or an accountant knows his numbers, these folks know what’s what when it comes to grooming. Techniques, ingredients, things to avoid, fashion trends… you name it and they know it. We simply couldn’t stump them and their ideas and suggestions are sure to make this year’s catalog the most informative ever.
We hope these people and this knowledge are what really sets our company apart. These factors provide you with the security of knowing that the advice you receive on this site, via e-mail and the research put behind our products is the “real deal”. We know how to make guys look and feel great because that’s what we do everyday. In fact… it’s pretty much ALL WE DO.
In the end, we want to have as much “steak” as “sizzle.” Sure we can have upscale and hip stores, a cool web site and some products that smell good. But unless all these parts really perform, we’re nothing. To be the real deal, our haircuts have to be the best, our skincare has to be first-rate and our products need to provide real results.
We think we grade out well on all the above for one main reason… our people.
