Step 1: Repeat after us: Less is More. Less is More. The idea is for people to appreciate the scent, not be overwhelmed by it. Don’t get fooled into thinking additional volume will make it last longer. That’s nonsense.
Step 2: Fragrances should be put on from bottom to top, with application concentrating on pulse points. The most frequent pulse points for men are behind the ears, neck, armpits and wrists. Hitting all these pulse points is certainly overkill, so pick and choose what’s appropriate.
Step 3: Don’t get overanxious with spraying or such, as a scent needs time to sink in. By applying on pulse points, the fragrance will distribute evenly around the body. Let us repeat… less is more.