Rewind about 18 months. One of the Grooming Guys thinks we should carry candles as they are an extension of personal grooming and a great lifestyle product. The other Grooming Guy thinks they are a bit wussie-like and vows “never to carry candles in Grooming Lounge stores or on groominglounge.com.” Grooming Guy #1 orders some high-end, guy-friendly candles anyway. Grooming Guy #2 gets a bit salty, but takes a tester home for his wife to weigh in on. Guy and wife think said candles create an awesome, modern atmosphere. Grooming Guy #2 is wrong. #2 apologizes to #1 and we’re all together on the candle bandwagon.
Flash forward to 8 months ago when the to-remain-nameless candle line we carried decides to sell exclusively via some cheesy store in every mall in America. So, we’re off candles for awhile until a few companies like Malin+Goetz, Acqua di Parma, Anvers and most-recently, Burn, introduce candles ideal for a fella’s domain.
Now we’ve got candles coming out the ying-yang (where is that anyway?) and it seems men like them ’cause of the atmosphere they create, the fact that they make a guy seem less prehistoric, they are great scent-busters in the bathroom and most chicks kinda’ dig em’. What other reasons would you need?
Thanks for listening.
I love this story and I happen to work for the “cheesy store in every mall in America.” Just because you think we’re cheesy doesn’t mean we don’t sell great candles.
Who is Grooming Guy #1?