The Grooming Guys Blog

Even if you don’t live in the Nation’s Capitol region, we’re quite certain you’re aware of the weather situation here. There’s been snow, enough to fully engulf a Prius, and said snow has lead to closings for schools, government and retailers. Adding insult to injury for retailers is that this is Valentine’s Week, usually a [...]

Yes this is a blog written by a couple guys who own a men’s grooming company. But, beyond being Grooming Guys, we also consider ourselves Marketing Guys. And… when we see something that rubs us as “sub-par marketing strategy,” we like to learn from it and even sometimes share it. This is the sharing part.
In our [...]

In light of what’s happening with the economy, many businesses would be willing to do just about anything to garner media attention… thus leading to increased sales.  And while we’re not (and have never been opposed) to doing quirky stuff to get press for Grooming Lounge (see our Presidential Eyebrow Survey), we do draw the [...]

A female-focused web site recently conducted a publicity-seeking survey to determine and publicize their list of the U.S. Cities With The Ugliest Guys. The publicity part certainly worked as TV stations nationwide, including our local D.C. Fox Affiliate, have run with this list and story. And while us Grooming Guys are certainly not above doing [...]

Our last blog gave a sneak peak at our 2010 Catalog and also offered up the opportunity to win one of two $50 Grooming Lounge gift certificates. All readers had to do was e-mail us a list of 10 products featured on the new catalog’s cover.  After crinkling up our more than 75 correct responses [...]

So how is business going in this economy?  If Grooming Lounge, or any other smaller-sized business had $20 for every time this query was posed, these businesses wouldn’t have any financial worries. Alas, we don’t get any cash for these questions and are unfortunately forced to stick to solid basic business principles to keep things [...]

We’re not really ones to toot our own marketing horns, but something happened yesterday morning that helped the Grooming Guys get back to our guerrilla marketing roots a bit.  You know… return us to the hard-core type of grass roots stuff that helped us initially build our business in D.C. then Virginia and now Atlanta.  It was [...]

Being based in DC and having the unique privilege of serving as the grooming outlet for many gov’t big wigs, it would certainly make sense for us to have a blowout shindig at our Capitol-based store for this month’s inauguration.  You know, streamers, bands, bad dancing, shaves, etc. Problem is, despite the great excitement , there [...]

Anyone who keeps tabs on current political news is more than aware of the accusations leveled against Illinois Gov. Rod Blagojevich this week. Charges of conspiracy, bribery and even scheming to sell the President-Elect’s vacant Senate seat hang over both the Governor and his Chief of Staff. Public rage and outcry is everywhere over what [...]

We’re not grinches by any stretch of the imagination, but if truth is being told, neither of the Grooming Guys makes a big toodoo about Christmas in our personal lives.  Sure the holiday is a big deal for our business, as like with all businesses it makes up a major portion of our sales, but we’ve never been [...]