30
Aug

We Want Your Better-Than-Tepid Headlines

Stored in: Marketing Stuff, Product Introductions

For the past six years Grooming Lounge has produced a catalog, a collection of grooming products and tips that really showcase what our brand is all about. We’re pretty sure ours was the first men’s-only grooming catalog of its type — and feel confident it has improved both in content and helpfulness each year. But… self-congratulations [...]

23
Jun

Grooming Lounge TV Is Here

Stored in: Business Insights, Marketing Stuff, Press Coverage

We hope we haven’t out worn our welcome with talking about how proud our company was to be profiled in a recent segment on CNN.  Here’s promising this will be the last proactive mentioning of it — but since the video was available — thought we’d post here for anyone who didn’t see it (including [...]

14
Jun

We’re Not Marketing Gurus… But That’s Ridiculous

Stored in: Business Insights, Marketing Stuff

Since inception, Grooming Lounge’s “marketing plan” has been to provide service worthy of “word of mouth,” which would eventually lead to more and more satisfied guests. Add in a little bit of humor and some solid press coverage — and our goal of creating a sustainable and solid business is being achieved day by day.
OK…  [...]

07
May

Things To Avoid In A Customer Service-Based Business

Stored in: Business Insights, Marketing Stuff

It may sound odd, but much of the reason Grooming Lounge operates as it does from a Customer Service standpoint stems from our dissatisfaction with how we’ve been treated by other establishments. Going back to when our little company was an even smaller sketch on a napkin, we constantly remarked that today’s “customer service bar” [...]

30
Apr

Shaving Tips For Guys With Tender Dermis

Stored in: Grooming Tips, Marketing Stuff

Morning shave extracting more blood than a Red Cross drive? Razor burn, bumps and irritation a foregone conclusion? Everyday, Grooming Lounge offers up life-shaving instructions to men who have nary a clue  how to handle wimpy skin. Well… fear not red-faced fellows, our handy-dandy blog is here to provide the knowledge and advice necessary to [...]

07
Apr

Men’s Fashion & Retail Goes Tough Guy

Stored in: Business Insights, Marketing Stuff, Random Observations

For years, we’ve answered the same off-base questions time and time again.  Whenever speaking with someone new to our industry, the same two queries were always put forth: a) “So, you’re a business for metrosexuals?” b) “Did you notice a big boost with the whole ‘Queer Eye’ Movement?”
Grooming Lounge’s answers have always been a consistent [...]

11
Feb

We Have Officially Extended Valentine’s Day For The Nation

Stored in: Business Insights, Marketing Stuff

Even if you don’t live in the Nation’s Capitol region, we’re quite certain you’re aware of the weather situation here. There’s been snow, enough to fully engulf a Prius, and said snow has lead to closings for schools, government and retailers. Adding insult to injury for retailers is that this is Valentine’s Week, usually a [...]

04
Feb

“What You’re Not” Is Not A Marketing Strategy

Stored in: Marketing Stuff

Yes this is a blog written by a couple guys who own a men’s grooming company. But, beyond being Grooming Guys, we also consider ourselves Marketing Guys. And… when we see something that rubs us as “sub-par marketing strategy,” we like to learn from it and even sometimes share it. This is the sharing part.
In our [...]

01
Dec

5 Things We WON’T DO To Drive Sales

Stored in: Marketing Stuff, Random Observations

In light of what’s happening with the economy, many businesses would be willing to do just about anything to garner media attention… thus leading to increased sales.  And while we’re not (and have never been opposed) to doing quirky stuff to get press for Grooming Lounge (see our Presidential Eyebrow Survey), we do draw the [...]

04
Nov

GL Gives Guys In “Ugliest Cities” A Break

Stored in: Marketing Stuff, Press Coverage, Random Observations

A female-focused web site recently conducted a publicity-seeking survey to determine and publicize their list of the U.S. Cities With The Ugliest Guys. The publicity part certainly worked as TV stations nationwide, including our local D.C. Fox Affiliate, have run with this list and story. And while us Grooming Guys are certainly not above doing [...]

« Previous Entries