For years, we’ve answered the same off-base questions time and time again. Whenever speaking with someone new to our industry, the same two queries were always put forth: a) “So, you’re a business for metrosexuals?” b) “Did you notice a big boost with the whole ‘Queer Eye’ Movement?”
Grooming Lounge’s answers have always been a consistent and contrite — “Not so much, we’re a business for men who want to look and feel great — period.” We left it at that and have gone about our business of trying to be the best at what we do. But, after reading an article this AM from the Philadelphia Enquirer, our answer can now simply be a link. Meaning, the Philly daily newspaper today profiles the iconic Boyd’s Philadelphia and how they are approaching their men’s business nowadays. The article, which is linked here and here is a reflection of what Grooming Lounge’s take on catering to men has always been.
Thanks to the paper, the writer and to Boyds for reading our minds and clearly expressing what we’ve thought all along. Please read up… certainly wish we could have described is as clearly.
MEN’S FASHION RETAIL GOES TOUGH-GUY, NOTHING METROSEXUAL ABOUT IT
I like that you stand firm on working with all men who want to “look and feel great.” I wish more men could be confident enough to spend a little more on a nice grooming and take good care of himself with worrying about title like “metrosexual.”
If men would only come to terms with themselves and realize that shops like the Grooming Lounge are here to help us, the world would be a much better place :-).
Thanks for all you do and keep the posts coming!
I find it interesting that you stated ‘ “So, you’re a business for metrosexuals?” ‘ I own a salon that caters to men and I’m finding it hard to bring across the idea that we’re here to provide the guys a place where they can go and be able to “feel good and look great” without the “metrosexual” stigma. Maybe it’s the name, maybe it’s the color, or maybe men are still in disbelief that there is actually a place where they can get quality grooming services that just cater to them. Any suggestions on how to pry my company away from that stigma?
By the way, I am greatly enjoying your posts, keep up the excellent job.