Grooming Lounge Blog

Us Grooming Guys consider ourselves pretty decent marketers — fellas who try to keep our brand’s "touch points" a little off the beaten path — memorable, talk worthy, exciting, customer friendly, etc.We try to do this via our own creative process, but almost as importantly, gleaning pieces of great concepts others have created and making them different and better if possible. Bottom line, we’re marketing geeks who revel in our own "winners" and the great marketing pieces others do. Anyway, that’s along intro to simply tell you about possibly the best marketing gimmick we’ve seen in some time. Here ya’ go:

On a recent visit to a local Mexican-themed restaurant in the DC-area, one of the Grooming Guys ordered a Honey-Lime Burrito (really good considering he doesn’t usually go for burritos — but this one has no cheese and Grooming Guy is not so good with the dairy). Yeah… too much information. In any case, after the order was placed, the spunky cashier behind the desk energetically asked this Grooming Guy if he was interested in challenging her to a game of Rock, Paper, Scissors. If he won she stated, he’d get a free side order of tortilla chips and cheese (once again, the cheese wasn’t in play due to the lactose deal, but let’s move on). Grooming Guy said "sure" and immediately proceed to crush said cashier’s scissors with a rock. It was an annihilation. She never had a chance. The Spunky Cashier took it well, added on the free chips and related her stellar record for the day — she said she was 9-5 vs. previous patrons.

So why was this marketing so great in our opinion? Because it was memorable, fun and talk-worthy. In fact, in addition to writing about it on a men’s grooming blog (yeah, we don’t see the connection either), the Grooming Guy in question has also relayed the story to more than 10 other people. It cost the restaurant close to nothing and made the experience fantastic. They took their service, but not themselves, seriously.

We’ll take something away from this to enhance the experience at the GL. Not sure what yet, but rumor has it you might be able to snag a FREE SHAVE CREAM if you know what number, between 1-100, I’m thinking of right now.