Selling men’s fragrances online is a tricky proposition for any digital retailer. The reason is simple and transparent — you can’t smell it first — and since quality fragrances tend to be relatively pricey — few men are willing to take a gamble on something they might think stinks (literally and figuratively). We hop into this [...]
First the folks at Balla Powder ventured into unchartered territory — a guy’s drawers. They were the first company, to our knowledge, to market a product specifically focused on keeping things pleasant down there. Balls-y… huh? The product sacked the competition and is always among our best-sellers. But listen to how nut-sy these guys are. [...]
