Here’s the strategy and story of how our company name was developed.
Two late 20-something guys sit in an apartment sketching out their ideas for a grooming-related destination. Business has no official name, only a concept, and is being referred to during informal development sessions as “ORANGEFLIP.COM” (don’t ask). As development progresses and charts and plans are laid [...]
Was writing the intro page to our latest catalog and realized that it’s been nearly 10 years since the Grooming Lounge concept was birthed. WOW… doesn’t seem that long. Anyway, when us Grooming Guys (Pirooz and Mike) reflect on the last decade, it’s interesting to see the baby steps we’ve made and how one thing [...]
We’ve written a cute intro to this blog posting two or three times, but it keeps getting erased (what the hell is going on?) and we have important grooming business to tend to. So, without further adieu, below is a recent article from the Washington Post that tells more than you ever wanted to know — and [...]
No… we’re not talking about a rash we got after trying that new body powder from Venezuela (bada-boom) - instead - we’re making a reference to our Washington, D.C. store’s recent 7th Anniversary. Yep, it’s been 7 years since we set up shop at the corner of L & Connecticut in Washington, D.C. and it’s truly been [...]
Every Presidential Election since we’ve been open (that makes three), The Grooming Guys have offered up our suggestions for how the candidates can best groom themselves to be the chosen one(s). Our suggestions have always been a bit tongue-in-cheek, but humor aside, these suggestions are based on experience in this arena. After all, we are [...]
Us Grooming Guys consider ourselves pretty decent marketers — fellas who try to keep our brand’s "touch points" a little off the beaten path — memorable, talk worthy, exciting, customer friendly, etc.We try to do this via our own creative process, but almost as importantly, gleaning pieces of great concepts others have created and making [...]
One of the great things about running a male-focused business is the notion that most guys just don’t take themselves too seriously. We’re not saying that men don’t want to look nice and present themselves in a great light — instead — we’re just putting it out there that more often than not men [...]
The kind folks over at Men’s Vogue showed their kindness (and great taste) by featuring the Grooming Lounge in this month’s issue. The issue, showcasing a shot of the great Daniel Day Lewis on the cover, takes a page to talk about the opening of our new store in Atlanta and makes reference to [...]
When we first launched Grooming Lounge Shaving Solutions a few years back, we thought the products themselves were 100% perfect and the packaging was 92.4% ideal. More than 24 months removed from those initial introductions, we still feel the same way about the juice inside the tubes and bottles, but thought it might be time [...]
Greetings. We're Mike and Pirooz and we founded Grooming Lounge more than 10 years ago with the goal of providing men with the ultimate destinations for skin care products, services & advice..